A dedicated IP address means that you shall have a distinctive numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an e-store and you need to accept online payments or when you have a login form and you want the information which users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for example. Additionally, it shall provide more credibility and protection to your sites, given that a network flood to a shared IP shall not have any effect on your dedicated IP. If you host your Internet sites with our company and you have your own server, you will be able to get one or numerous dedicated IP addresses with simply a couple of clicks and to use them in case you cannot use the IP that comes with the web server.